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Skinny Cow is even skinnier in Israel

August 20, 2011
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Skinny Cow ice cream brand arrives in Israel

The Skinny Cow brand, owned by Nestle, appeared in Israel last month. I first noticed the ads appearing everywhere, with the usual pseudo-feminine bony bovine figure and a simple slogan that struck close to home: “גלידת Skinny? לא תאמיני!” (“Skinny ice cream? You [feminine] wouldn’t believe it! [Read: It’s available in a country I actually live in, holy crap!]”).

According to this YNet article, Nestle is committed to maintaining its “low” price — 29.90 shekels per six ice cream bars/sandwiches, or just under $9. Though it might sound outrageous to those Americans used to getting Skinny Cow ice cream for about $5 per package, in Israeli terms it is relatively less expensive than other options. In Boston, I could buy packages of six on sale for as little as two for $7, and even then I knew it was probably more than people in less urban places were required to pay. But TII, as my husband likes to remind me — “This Is Israel” — and $9 for a luxury item like ice cream, especially one that is newly arrived in this country and a particularly beloved product from home, is completely acceptable.

This time I agree. Skinny Cow at just about any price is better than no Skinny Cow at all. Moreover, my favorite product, the cookies and cream ice cream sandwich, somehow lost 19 calories per serving by crossing the Atlantic. Compare 160 calories in the U.S. vs. 141 in Israel:

Skinny Cow calorie count goes down

One less-than-welcome change is the unfortunate elimination of the usual hard plastic case filled with six unwrapped sandwiches, which helps them retain their sandwichy shape even when melting occurs, in favor of six individually wrapped sandwiches loosely arranged in a cardboard box. Whoever thought that was a good idea has never lived in a desert where the majority of individuals don’t own cars and things melt a lot before making it home.

In fact, this added potential for melted and therefore wasted ice cream might explain why the calorie count is lower here.

3 Comments leave one →
  1. Mika permalink
    December 3, 2011 10:05 am

    “Whoever thought that was a good idea has never lived in a desert where the majority of individuals don’t own cars ”

    you don’t even know what you’re talking about.. For your information most individuals DO own a car! In addition, Israel is not just a “desert” we have many different landscapes, including snow in the winter in the northern cities.

    • December 3, 2011 3:40 pm

      In Israel, there are less than 300 cars per 1,000 people. That means most individuals don’t own cars — it’s usually one vehicle per family rather than one per adult, and that means errands like picking up ice cream at the store often involve walking, not driving. Israel is just under 8,000 square miles, and about 5,000 of that is desert. Technically, most of the country IS a desert, and even if parts of it technically are not, most people will agree it often feels like one due to the heat.

  2. December 11, 2011 9:07 am

    The issue with Israel is that it “feels” like everyone is owning 2-3 cars and driving them all at the same and in the same place time due to that most people are located in the center. I would love to go live in the north where it is slightly more green and calm but we have no friends or family up there and there is no real industry either.

    It kind of makes me think of my home back in Sweden which is located 700km north of the capital, and although it is the largest city, with only about 100K people, it is rather backwater. If we ever go back there, that’s where we’d go as my parents live there and being close to the parents when you have kids is generally a good thing.

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